How Zoom And Other Software Tools Are On The Rise in a Post-Pandemic World

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As the world reopens, many companies have learned that online collaboration works at a lower cost. Moving forward, tech darlings such as Zoom, Google Meet, Microsoft Teams and Cisco Webex can replace certain in-person meetings in which everyone or half the group traveled. In other words, the future will be more of like a hybrid environment. Some meetings could happen on Zoom, while others will remain better off as in-person.

Many current WFH employees have questioned if conferences will offer options of in-person or virtual. More employees will have the opportunity to attend at a lower price or even at no cost if virtual is a choice. However, many have also complained about developing Zoom fatigue due to burnout/companies overusing or improperly using the software.

Some agreed that there should be adoption and continuation of e-signature platforms in the post-pandemic world. Depending upon circumstances, suggested tech darlings will still have a role to play but at the same time, usage will drop off dramatically if folks seek ways to engage face-to-face.

Firms have also invested a lot in work-from-home infrastructure and they see that employee productivity hasn’t suffered. Moreover, company costs are plummeting as there is no longer a need for real estate. NYC is already seeing a huge decline in office space — leading to its devalue of commercial space. If working from home or remote work will continue into the future, this leads to the reason — finances.
Along the same lines, business travel won’t be coming back anytime soon to the levels that it used to be pre-pandemic — due to financial reasons as well.
A Regional Director at a software company stated that in a way, we are all victims of our own success, because if we weren’t able to conduct business using remote tools and our company’s bottom lines were hurting, we’d all be back on the airplanes tomorrow!

The pandemic has ushered in an era that was always technologically viable for the past decade, but culturally not acceptable. Yesterday’s “office” is not what tomorrow’s “office” will be. Remote work and Zoom is here to stay as we move forward.

For many employees currently working remotely, Zoom fatigue is real however they do not have to face nightmare traffic or the fear of being a few minutes late due to a train delay because of a sick passenger. The quality of life that zero-commuting hours have provided is not something that many want to give up.
Productivity has turned out to much higher for certain folks on a Zoom call when they do not have to pay attention to the portion of the meeting that doesn’t apply to them.
In addition, Zoom’s turning on/off camera feature allows folks to gain control over their participation level while yesterday’s “office” meetings did not give them that option.

Let’s put it this way — face-to-face has mostly qualitative benefits. Zoom and other tech darlings have more quantitative benefits as you can put a cost savings on how many less miles you have traveled, how much less utilities are being spent, etc. Many companies that were opposed to remote work are now implementing it as a standard form of work.
Even in the event that the current generation of business leaders usher in the return to offices and lead to a drop off of Zoom and other tech darlings, tomorrow’s business leaders (not to mention — the one’s that are more tech savvy), won’t forget that they could accomplish a lot of their work remotely.
In other words, Zoom and other tech darlings may face a slight drop off in the short-term, but their long-term future is looking bright.

All in all, companies will need to balance cost with profitability. So far, we have mentioned that there are folks with both sides of the spectrum.
There are those who feel that they need to have everybody in a room for brainstorming future projects and can’t get what they need done via Zoom meetings.
Then there are those who say in-person group meetings were a waste of time, and they can get much more done with a quick Zoom meeting where folks can say their part and tune out/leave if there are parts of the meeting that they are not accountable for.
Additionally, while some folks enjoy commuting to work, they will not want to spend wasted hours in traffic, so having a flexible and hybrid schedule kind of option would be beneficial to both parties.

This also leads to a theory that some folks have believed that while there will be some companies that will continue to allow their employees to work remotely, they are hoping that the option will become part of a company’s “benefits” package. This could be part of the new market as many job seekers are seeking remote positions.
Many businesses found Zoom to be a huge asset to them as their customer pool has expanded globally instead of locally, which helped their business grow immensely during the pandemic.
Even if some companies reduce their usage of Zoom, there are families who have adopted that software to stay in touch with loved ones at a distance.

Eventually, a return to workplaces and classrooms will decrease the need for Zoom meetings. However, the pandemic also showed so many companies how to do business with minimal travel travel and office costs — and this learning will continue to drive the market in many ways.

The Changing Landscape and Job Outlook in the Media and Entertainment Industry

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Since pre-COVID-19, in this industry today — it is certain that digital will replace print. With consumers seeking for simple and swift methods of accessing content, this has led technology to advance rapidly. Many companies, let alone media giants and tech giants — are shifting toward Internet delivery, which will heavily increase online streaming and smart media more than it ever did before. According to Srijan, “apart from leading players like Netflix and Amazon, several others like Apple, Disney, HBO Max and WarnerMedia are joining the streaming domain, making it even more complex. There’s an increasing competition, coupled with the need to meet customer expectations.

Moving forward from this point on, Deloitte highlights three critical issues to consider in 2021 for the industry — “1) Renewing the focus on customers’ needs; 2) Converging and remixing entertainment experiences; 3) Repositioning to monetize advanced wireless networks.Check out their full report for more great insights on the job outlook for the telecommunications, media and entertainment industry!

While the trends in the industry are swiftly shifting, so will the career trends. Job seekers, if you are looking to pursue a career in the field — please refer to the chart I have created below regarding the job outlook between 2019 to 2029.
Disclaimer: All information are obtained from the U.S. Bureau of Labor Statistics (I have included links for more information)

OccupationJob DutiesEntry-Level Education2019 Median PayJob Outlook between 2019 – 2029What To Do
Film and Video Editors and Camera Operators“Film and video editors and camera operators manipulate moving images that entertain or inform an audience.”Bachelor’s Degree
– $59,810 per year
– $28.76 per hour
“Overall employment of film and video editors and camera operators is projected to grow 18 percent (+12,400) from 2019 to 2029, much faster than the average for all occupations. The number of Internet-only platforms, such as streaming services, is likely to increase, along with the number of shows produced for these platforms. This growth may lead to more work for editors and camera operators.”How To Become One
Broadcast and Sound Engineering Technicians“Broadcast and sound engineering technicians set up, operate, and maintain the electrical equipment for media programs.”Post-secondary non-degree award or certificate– $45,510 per year
– $21.88 per hour
“Overall employment of broadcast and sound engineering technicians is projected to grow 9 (+13,200) percent from 2019 to 2029, much faster than the average for all occupations. Growth is expected to stem from businesses, schools, and entertainment industries seeking to improve their audio and video capabilities. They will need technicians to set up, operate, and maintain equipment.”How To Become One
Editors“Editors plan, review, and revise content for publication.”Bachelor’s Degree– $61,370 per year
– $29.50 per hour
“Employment of editors is projected to decline 7 percent (-8,700) from 2019 to 2029. Despite some job growth in online media, declines in traditional print magazines and newspapers will temper employment growth.”How To Become One
Multimedia Artists and Animators“Multimedia artists and animators create images that appear to move and visual effects for various forms of media and entertainment.”Bachelor’s Degree– $75,270 per year
– $36.19 per hour
“Employment of multimedia artists and animators is projected to grow 4 percent (+2,800) from 2019 to 2029, about as fast as the average for all occupations. Projected growth will be due to increased demand for animation and visual effects in video games, movies, and television.”How To Become One
Photographers“Photographers use their technical expertise, creativity, and composition skills to produce and preserve images.”High School Diploma or Equivalent– $36,280 per year
– $17.44 per hour
“Employment of photographers is projected to decline 4 percent (-4,800) from 2019 to 2029.”How To Become One
Producers and Directors“Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions.”Bachelor’s Degree– $74,420 per year
– $35.78 per hour
“Employment of producers and directors is projected to grow 10 percent (+16,000) from 2019 to 2029, much faster than the average for all occupations. Job growth in the motion picture and video industry is expected to stem from strong demand from the public for more movies and television shows, as well as an increased demand from foreign audiences for U.S.-produced films.”How To Become One
Reporters, Correspondents and Broadcast News Analysts“Reporters, correspondents, and broadcast news analysts inform the public about news and events.”Bachelor’s Degree
– $46,270 per year
– $22.25 per hour
“Overall employment of reporters, correspondents, and broadcast news analysts is projected to decline 11 percent (-5,800) from 2019 to 2029. Declining advertising revenue in radio, newspapers, and television will have a negative impact on employment growth for these occupations.”How To Become One
Art Directors“Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.”Bachelor’s Degree– $94,220 per year
– $45.30 per hour
“Employment of art directors is projected to decline 2 percent (-1,800) from 2019 to 2029. As traditional print publications lose ground to other media forms, employment of art directors is projected to decrease in the newspaper, periodical, book, and directory publishers industry.”How To Become One
Writers and Authors“Writers and authors develop written content for various types of media.”Bachelor’s Degree
$63,200 per year
– $30.39 per hour
“Employment of writers and authors is projected to decline 2 percent (-3,100) from 2019 to 2029.”How To Become One
Announcers“Announcers present music, news, and sports and may provide commentary or interview guests.”Educational requirements for announcers vary. Radio and television announcers typically need a bachelor’s degree in journalism, broadcasting, or communications, along with other experience gained from internships or working at their college radio or television station. Public address announcers typically need a high school diploma with some short-term on-the-job training.– $39,790 per year
– $19.13 per hour
Overall employment of announcers is projected to grow 1 percent (+700) from 2019 to 2029, slower than the average for all occupations.How To Become One
Interpreters and Translators“Interpreters and translators convert information from one language into another language.”Bachelor’s Degree– $51,830 per year
– $24.92 per hour
“Employment of interpreters and translators is projected to grow 20 percent (+15,500) from 2019 to 2029, much faster than the average for all occupations. Globalization and large increases in the number of non-English-speaking people in the United States will drive employment growth. Job prospects should be best for those who have professional certification.”How To Become One
Public Relations Specialists“Public relations specialists create and maintain a favorable public image for the organization they represent.”Bachelor’s Degree– $61,150 per year
– $29.40 per hour
“Employment of public relations specialists is projected to grow 7 percent (+19,700) from 2019 to 2029, faster than the average for all occupations. The need for organizations to maintain their public image will continue to drive employment growth. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.”How To Become One
Technical Writers“Technical writers prepare instruction manuals, how-to guides, journal articles, and other supporting documents to communicate complex and technical information more easily.”Bachelor’s Degree– $72,850 per year
– $35.03 per hour
“Employment of technical writers is projected to grow 7 percent (+4,300) from 2019 to 2029, faster than the average for all occupations. Employment growth will be driven by the continuing expansion of scientific and technical products. An increase in Web-based product support should also increase demand for technical writers. Job opportunities, especially for applicants with technical skills, are expected to be good.”How To Become One
via U.S. Bureau Labor of Statistic’s Occupational Handbook

Below I have asked a recruiting professional to provide some insight and updates about the media and entertainment industry as of today. Danny Gonzalez has been in the Recruiting industry since 2016. He started his recruiting career at Univision, a broadcast media company, where he has recruited for several roles within the business, i.e. Accounting, Finance, Public Relations, Sales, etc. He continued on with his experience and talent at JP Morgan Chase & Co., Morgan Stanley, Amazon Web Services, LiveRamp and CyraCom.

Feel free to connect with Danny afterwards on LinkedIn.


Michelle: What does the future of the Media and Entertainment Industry look like in a post-pandemic world?

Danny: From a half glass full standpoint and depending on which services are being provided; both good and bad. Whether you are a TikTok influencer or a company like Netflix, the script has been flipped. Nielsen, a known and reliable resource for media giants, announced their plan to combine traditional and digital TV ratings, to accurately reflect a world in which audiences are watching TV both live and on-demand, across a variety of different streaming services and devices. I anticipate Marketing to be a very demanding profession in the next coming years.


Michelle: Many aspects of this industry heavily hinged on physical attendance to produce profits – such as sports arenas, concerts and movie theaters. But because of COVID-19, it has imposed restrictions on public gatherings. How will this affect their services?

Danny: Great question! It is true that these type of services that rely heavily on physical attendance, i.e. movie theaters. AMC took a huge hit and is still suffering from this, however, another company like Universal, are striking while the iron is hot. For example, their digital marketing has picked up through social media, and are inclined to the option to share their movies-on-demand. Streaming Services, i.e. Netflix, Hulu, HBO Max more than ever are bringing in exclusive movies that you can only watch through their services. Most notably, Wonder Woman 1984 will be going straight to HBO Max with fans excited about this.


Michelle: What are the pros and cons of media shifting fully virtual?

Danny:

  • Pros — On-demand and access mean exactly that. No longer the need to wait in queues or tickets being sold out for events. 
  • Cons — While the price of a movie ticket may be on the high side, as a consumer, is the trade-off worth paying the same price to watch at home? There are certain experiences that are worth in-person vs. digitally. 

Michelle: On the bright side, the digital takeover makes a positive impact for consumers who are still committed to their TVs and online shows. Today, many consumers are viewing, sharing and listening to more online content and with COVID-19, it is forcing those who don’t use technology, to use technology. Do you think artificial intelligence and automated jobs will take over many existing jobs in the industry?

Danny: This has always been the thought/concern for several years now, however, it will take some time before we get there. In any event, I recommend folks to brush up on their communications skills now more than ever and see which tools are and have been the most efficient and effective, i.e. e-mail, phone, conferencing platforms, and whether to go with audio only or audio and visual.


Michelle: Where do you see opportunities for advancement/growth for this industry moving forward?

Danny: Personally, the opportunities that I see for advancement/growth in this industry moving forward are in —

  • Digital Marketing
  • Customer Service
  • Conferencing Platforms

Michelle: What is your advice for those who are interested in pursuing a career in the industry?

Danny: I totally encourage it!! In fact, there is a great organization, T. Howard Foundation, whose mission is to promote diversity in media and entertainment for underrepresented groups and underserved communities within the media and entertainment industry. Check them out!  I have personally engaged with the T. Howard Foundation and some of my family members and friends have secured job placements through T. Howard. Good luck!!!

Breaking Into the Tech Industry (Microsoft)

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Emily Chan is a Talent Sourcer for Engineering and Operations at Microsoft. In Emily’s role, she pipelines top engineering talent through various online sourcing methods (her favorite one being LinkedIn) and find these candidates a home at Microsoft.

During her free time, you can find Emily drinking coffee, buying (too many) plants, and working on a passion project called Sparkline! Sparkline (formerly CEO Mindsets) is an initiative that focuses on empowering students to secure their dream jobs and internships through practical resume, interview, and networking tips. Recently, they have been hosting different workshops on personal branding, LinkedIn, etc. at different colleges and it’s really great to have the opportunity to interact with their audience.

Sparkline is looking forward to expanding their reach to more colleges in the new year! If you’re interested in collaborating with them, feel free to reach out at hello@sparklineco.com and they’ll work together to bring your idea to life!

Emily Chan (Talent Sourcer for Engineering and Operations at Microsoft)

Now, we will delve deeper into the Q&A below where I have asked Emily to provide her input for those who are looking to pursue a career in tech or those who are interested in heading into tech. Emily is excited to share a bit about the tech industry and offer some insight for those who are interested in breaking into this dynamic industry!


What are the kinds of careers that Microsoft offers for those who are interested in applying for a tech role there? What are the specific digital skills needed?

Microsoft offers a lot of different kinds of careers in tech – some examples are software engineering, mechanical engineering, hardware engineering, etc. You name it, Microsoft probably has a role. I specifically focus on recruiting for software engineers. In terms of skills needed for it, most of my roles require working knowledge of an object-oriented language like Java, C++, or C# and experience working with highly available and scalable distributed systems. There aren’t too many hard requirements because we recognize everyone has a different story and we want to focus on hiring engineers with a growth mindset and good potential!


Last month, Microsoft announced that they want to help create millions of tech jobs in the UK. How do you think this will help shape the industry?

This is an amazing initiative that will not only boost the tech industry, but help the UK’s economy as well. Technology is the future and businesses will only be able to sustain themselves if they include tech in their business strategies. This initiative will not only help expand and accelerate the path into the tech industry but will also aid in creating a more diverse talent pipeline in tech.


Is training offered for those who are looking to pivot their career direction or those with zero experience in tech?

Although Microsoft offers extensive training for new employees to learn our tech stack, we do expect candidates to know the fundamentals of computer science and to have some experience working in tech.

If you are a recent graduate with no experience in tech, I encourage you to apply to our amazing internship programs! That’ll help you get your foot in the door for full time opportunities.

If you’re in the middle of your career looking to switch into tech, I recommend either 1) going back to school to learn the basic fundamentals of computer science and then applying for our internships/full time roles or 2) taking a coding boot camp and gaining some industry experience at smaller tech companies before applying to Microsoft. 


How do you get your foot in the door?

Network, network, network! LinkedIn is a great place to get in touch with people working at your dream companies. Do some research about them and reach out for a coffee chat to learn more about them, the role, and the company. Build and maintain that relationship and more often than not, they’ll be happy to give you a referral. 

One disclaimer I want to make for this is that you want to make sure you meet all the basic qualifications first! If you don’t, you can network all you want, but it’ll be very hard to land the role. This is because those are the basic skills you need to succeed in that role and companies are not going to bring a candidate into situations where they won’t succeed.


What should a job seeker be aware of when working at a tech company?

Be comfortable with ambiguity and be able to adapt quickly. Things are always changing whether it be a customer requirement or a new technology.


How does the job market look currently for tech?

More now than ever, the tech space is growing at an increasingly fast rate. Especially with the pandemic, everything has shifted to virtual and people are relying more and more on tech. Companies are working on innovative products to adjust to the modern workplace and modern society so there is such a high demand for good engineers in the tech industry. It’s a really exciting time to be in this space!


Technology is one of the top growing industries currently. How much has it grown compared to pre-pandemic? What are the most in-demand careers and skills right now?

As I discussed earlier, tech is in demand now more than ever. Everything is virtual now and even after the world goes back to “normal,” a lot of things will remain virtual.

I can’t speak for different companies since the tech stack varies, but overall, Microsoft looks for working knowledge of an object-oriented programming language and industry experience with highly available and scalable distributed systems.